Ball dimples exist for a reason - To make the golf ball fly further and faster!
Callaway Golf's revolutionary innovation was to help reduce drag, for higher ball speed and increased lift at low speeds. The unique HEX aerodynamics does this by covering 100% of the golf balls surface area, this compared to traditional circular dimples that only cover 88%. This 100% coverage eliminates the need for a seam and provides you with a more efficient ball flight that is more consistent with tee shots or putts on the green.
During wind tunnel testing they found that the hexagonal tubular lattice network eliminated flat sports on the balls surface to achieve an optimal balance and reduced drag.
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