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Cost Price Clearance

BUYER BEWARE – FAKE GOLF EQUIPMENT!

23/09/2011  
Richard Smith, a long time Direct Golf UK customer phoned our call centre us last week, distraught that his 2 week old TaylorMade R11 3 wood had developed a rattle in the head and turning to us in a desperate bid to try and help. Richard had not purchased the 3 wood from Direct Golf, explaining that he had seen a price that simply could not be missed and ordered the club from GolfStore18 and at £119 it looked like a once in a lifetime deal, one so good that it could be missed!

Unfortunately, Richard’s brand new toy did not even last 18 holes! A rattle in the head promoted more investigation on the 10th tee and comparisons with a friend’s TaylorMade R11 3 wood only furthered his suspicions. Upon returning home Richard noticed the tell tale signs, poorly finished paintwork on the head, lettering on the shaft not straight and shipping labels from Asia on the box!

To confirm, Richard asked Direct Golf UK to send the club back to TaylorMade, who confirmed everyone’s worst fears, THE CLUB WAS 100% FAKE!

Feeling ripped off and angry, Richard immediately emailed the seller asking why they had sold him a fake and demanding a refund. Unfortunately, after 7 days the only correspondence Richard received was an email stating that he could send the club back for a partial refund AND he would have to pay the £70 shipping costs back to Asia himself!

Direct Golf helped Richard out with a fantastic deal on a brand new, genuine, TaylorMade R11 3 wood but what originally looked like a great deal was now an expensive mistake and one that Richard will not make again!

Unfortunately, the rise in popularity of the internet has also helped the makers of counterfeit merchandise. Although they may look very close to the genuine article the similarities end there, with many being made using cheap materials and featuring none of the major advancements in material and club technology, leaving you to feel like you are walking into a gun fight armed only with a knife!

Callaway, Titleist, TaylorMade, Nike, Mizuno, Cleveland and a host of other top manufactures have all united to shut these companies down! Unfortunately, it can take upto 2 years to achieve this, with new websites springing up all the time it really is case of BUYER BEWARE!

Here’s a few tips on how to avoid making an expensive mistake!

  • ONLY BUY FROM AN AUTHORISED RETAILER Direct Golf UK holds fully authorised accounts with all of the major manufactures and we therefore only supply genuine products that come with the full warranty as well as Direct Golf UK’s famous after-sales service and customer care. This is the only way you can 100% guarantee that the product you are spending your hard earned money on is genuine.

  • CONTACT US – By law, all retailers’ websites must display contact details, including a phone number and address. If the company does not show these details then they have something to hide, so beware!

  • AUCTION WEBSITES – There are reputable dealers on auction websites such as Ebay and Gumtree etc but beware as it can be much harder to determine the credentials of your seller and therefore the authenticity of the product you are buying. Recently, Ebay uncovered one of the largest counterfeiting operations where over 96,000 fake golf clubs had been sold to unsuspecting customers! A recent survey also showed that 24% of all golf clubs sold on Ebay were FAKE!

  • TOO GOOD TO BE TRUE? – There is no hard and fast rule on price, more a common sense approach. If the latest and greatest driver has just gone on sale and one website seems to be selling it vastly cheaper than anywhere else, ask yourself why?


  • THE SIMPLE RULE TO AVOID FAKE EQUIPMENT. BUY DIRECT, SAVE £££’S AND GET THE REAL DEAL!



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BUYER BEWARE – FAKE GOLF EQUIPMENT!

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