Save Time, LOG IN NOW! - Join for FREE! (takes less than 60 seconds!)

Europe's No.1 Discount Golf Specialist

Cost Price Clearance

Hats Off To Ernie

03/08/2012  
While Ernie Els took to the putting green to eagerly wait for Adam Scott to finish his final round of the 141st Open Championship, the South African still found the time to sign autographs for the children as he waited to learn his fate.

Not only that, but captured by the TV cameras and millions viewing across the globe, the ‘Big Easy’ signed just some of the 50,000 Direct Golf caps that the Great British retailer handed-out as part of their biggest ever Open promotion, a £2 million giveaway.

Moments later, Adam Scott missed a 10 foot putt to tie on the 18th hole at Royal Lytham & St Annes and Els was crowned 2012 Open Champion and Champion Golfer of the year.

Direct Golf UK would like to congratulate and thank Ernie for his kindness; He is a very worthy champion of the Claret jug.

John Andrew, Managing Director, commented: “We were extremely active this year at The Open and our efforts giving away 50,000 free caps have not gone unnoticed by the UK golfing public and the millions watching on TV. The Open is the biggest week in the golfing calendar and we want to do our bit to make it the best yet and get people buzzing about the game”

As pictured here with Ernie Els, many used the DGUK caps to get signatures of their favourite players during the major Championship and others have kept them as souvenirs of the major championship and have even been spotted at other major sporting events including the watching the Team GB play football at Wembley.


Return to Latest golf News
Hats Off To Ernie

General Golf News

28/01/2015 : FootJoy Announce HyperFlex Golf Shoe Range!
FootJoy have announced their latest technology to revolutionised the golf shoe market, it's called HyperFlex! More Info
27/01/2015 : Grace Wins In Doha!
Just five tournaments into the 2015 Race to Dubai, Callaway Staff Professional Branden Grace has successfully secured his second win of the season in... More Info
23/01/2015 : Counterfeit Sports Equipment: The Importance of Shopping Sensibly
At Direct Golf, we have received numerous tales from customers who bought goods elsewhere because the price was “too good to miss”, only for these goo... More Info
17/01/2015 : Rory Mcilroy Debuts The New Nike Golf Engage Wedges
With three sole grinds made from the hands of Master Craftsman Mike Taylor, the new Nike Golf Engage wedges are the newest solution to help athletes s... More Info
15/01/2015 : Callaway Launches Latest XR Range!
Callaway Golf today unleashes its fastest family of clubs ever with the launch of the XR Family of Drivers, Fairways, Irons and Hybrids; built for out... More Info
15/01/2015 : PING Glide Wedges Offers Maximum Performance
The Glide wedges are engineered from the hands down (grip to sole) to optimise versatility and control. More Info
15/01/2015 : PING Launch New Cadence TR Putters
Engineered to fit a golfer’s stroke tempo and feel preference, Cadence TR models advance putter fitting by using different-weight face inserts. More Info
15/01/2015 : PING Unveil G30 LS Tec Driver!
Game-changing innovation and expanded custom-fitting opportunities provided the inspiration for PING’s newest products, which the company announced to... More Info