With a prominent position on the practice range, John Letters of Scotland, the equipment brand with 94 years of clubmaking history, continues to make an impact at The Open Championship.
With reportedly more Open Championship victories than any other golf brand, Scotland's finest clubmaker since 1918 has a history that is synonymous with The Open, with former staff players Fred Daly, Gary Player and Lee Trevino all winning the Claret Jug using John Letters equipment and the 141st Open at Royal Lytham and St Annes is no exception.
Using golf's most important major as a springboard to showcase their latest equipment including the new Master Model blades, Master Model Fairway wood and Tour Grind wedges, the John Letters Tour truck was subject to a media frenzy; with worlds golfing press coming onboard to get a sneak peek of the latest hand-crafted Letters’ equipment and early prototypes for 2013.
Editors and Journalists from all the UK’s leading media and golf titles including Sky Sports, Golf 365, Golf Monthly, Today’s Golfer, Golf World, Golf International, Bunkered and National Club Golfer all paid a visit to the Letters truck to admire the latest Letters' gear.
With Short Game Specialist, Andy Gorman, on the putting green all week – the world's best players had access to the latest John Letters Golden Goose and soon-to-launch Master Model putters.
Dressed in their tartan slacks - the John Letters Team of tour and technical staff have been a breath of fresh of air amidst the inclement weather on the Fylde coast. From handing our umbrellas to stewards to getting involved in promoting junior golf on the beach - John Letters continue to re-establish the brand and gain fans the world-over at The Open Championship.
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