Direct Golf UK wins a prestigious European multi channel retail award at Earls Court, London. The 2005 ECMOD
(European Catalogue and Mail-order Days) Awards had over 1000 entries from the multi channel sector with many
blue chip companies attending the ceremony including Next, IBM, British Telecom, John Lewis, Woolworths, WH
Smiths and many more. The specific award won by Direct Golf UK was in the category of “Best Transactional
Website” From the initial entry list an impressive shortlist of 35 companies and organisations battled
fiercely to win the prestigious award but ultimately it was Direct Golf UK who came out on top in the eyes of
the ECMOD judges. In reaching their decision criteria including quality of design, ease of use for the customer
and marketing tactics employed to attract visitors to the site were taken into consideration.
Commenting
on the award the then Managing Director John Andrew said; “The success story for Direct Golf UK seems to continually
gather momentum. The ECMOD award is testimony to the innovative and effective design of our website that presents
the best product offers, from leading brands, in an easy to understand format making the purchase process for
our customers simple. We are proud to be Europe’s largest multi channel golf retailer and this award very much
endorses this status.”